Just Do It John Jay’s Way

John C Jay, partner at Wieden+Kennedy, composed a brilliant list for young designers to follow, but it’s clear that his career advice has universal meaning and appeal. In fact, I’m tempted to print these 10 maxims out and keep them near my desk. Better yet, I’ll memorize them.
10 lessons for young designers:
1. Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do.
2. Work harder than anyone else and you will always benefit from the effort.
3. Get off the computer and connect with real people and culture. Life is visceral.
4. Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.
5. Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.
6. Being original is still king, especially in this tech-driven, group-grope world.
7. Try not to work for stupid people or you’ll soon become one of them.
8. Instinct and intuition are all-powerful. Learn to trust them.
9. The Golden Rule actually works. Do good.
10. If all else fails, No. 2 is the greatest competitive advantage of any career.
via: AIGA

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.