Just Do It

Al Ries writing in Ad Age says it’s imperative to describe one’s brand in three words.

Powerful, long-lasting brands are built by owning a word in the mind.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.