Just Add Levitra

The Independent reports that the US Army and Chicago manufacturer International Truck and Engine Corporation are jointly developing a replacement for the venerable Humvee troop transporter, from which the Hummer was derived.
Hummer_Plus.jpg
Last week, prototypes of the so-called “Smart Truck 3” were displayed at a trade show in Las Vegas. The commercial version will not have the electronics designed to detect anthrax, the Kevlar armouring on the underside, the night-vision cameras and the 25-inch LCD touch-screen computer monitors, but at 8000 pounds, the vehicle will be just as large.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.