Just Wear It

Today is a new day in Nike history. Take a look at the trailer:

And the reveal:

Life’s a sport, make it count,” says Nike.

If there wasn’t quite enough product in that reveal for you, watch this spot:

Now we see! The Beaverton-based sportswear company wants us to wear their branded computers around our wrist all day — not just when working out — to constantly remind us to be active and to keep score. Because the “key to doing more, is knowing more.”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.