Just Wear It

Today is a new day in Nike history. Take a look at the trailer:

And the reveal:

Life’s a sport, make it count,” says Nike.

If there wasn’t quite enough product in that reveal for you, watch this spot:

Now we see! The Beaverton-based sportswear company wants us to wear their branded computers around our wrist all day — not just when working out — to constantly remind us to be active and to keep score. Because the “key to doing more, is knowing more.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.