Having spent most of my career running an agency, I’m often mystified at how hard it is to move from one level to the next, whether that means adding more staff or winning bigger accounts.
Most agencies stay pretty much the same because they can’t quite believe they could win that national account, compete creatively with the best in the world, or join that elite one percent of agencies that write the rules instead of following them.
Johnson advises agency leadership to take responsibility for their shortcomings (whatever they might be), and to be ready and willing to do something different. Yes, it’s common sense, but that doesn’t mean it’s not worth repeating.
Now let me ask, what might your agency’s leaders “do different” in order to usher in a new era at the shop (one that transcends mere survival)?