Juicy Fruit, like several brands before it, is taking a beating in the bloatosphere for their psuedo blog.
Random Culture explains the importance of terminology in a case like this.
“This is why we talk about not every business needing a blog because if done improperly you will get some major backlash like the Juicy Fruit folks are receiving right now. What makes this silly is that if they replaced the world “blog” with something else on their site then there would be no complaining.”
RC goes on to make an interesting point about how a company like Wrigley might achieve better results if they simply picked up on consumer generated modifications like the Juicy Fruit iPod, pictured below.
