JPG Magazine Dirt

Derek Powazek, the founder of JPG Magazine and long time member of the technorati has been forced out by his business partners. Believing as he does in radical transparency, he chose to detail some of the sordid details on his blog.

Unfortunately, issue 10 will be the last one that Heather and I will have a hand in. We are no longer working for JPG Magazine or 8020 Publishing.
issue9-200.jpg
Why? The reasons are complicated, and the purpose of this post is not to air dirty laundry – it’s just to let the community know why the founders of JPG are no longer there. We owe you that much.
In one evening, Paul removed issues 1-6 from the JPG website, removed Heather from the About page, and deleted the “Letter from the Editors” that had lived on the site since day one. Paul informed me that we were inventing a new story about how JPG came to be that was all about 8020. He told me not to speak of that walk in Buena Vista, my wife, or anything that came before 8020.
Here’s where the whole “not lying” thing comes in. I just could not agree to this new story. It didn’t, and still doesn’t, make any business sense to me. Good publishing companies embrace their founding editors and community, not erase them. Besides, we’d published six issues with participation from thousands of people. There’s no good reason to be anything but proud of that.

Paul Cloutier, JPG’s current Editor and Publisher and former friend of the Powazek’s, says in return, “We have no intention of rewriting the history of JPG Magazine. Derek and the contributors behind the early issues are a critical part of who we are and the heritage of JPG magazine is not something to be erased or forgotten.”
Who to believe? Hard to say. What’s easy to say is Derek and Heather are superstars in their world. So their take is likely to be the one adopted as “reality.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.