Jonah Bloom on The Rise of Media As A Marketing Service (A Favorite Topic Herein)


“We now have countless examples of the success of marketer as media owner,” Bloom says. Then he kindly lists them.

And the list goes on…
If you would, please add to more examples of media as a marketing service to the comments. Thanks.
[UPDATE] Aaron Shapiro, a partner at Huge, writing in Adweek, says he’s aware of five major brands that are making their own media the centerpiece of their digital marketing efforts in 2010. For example, the National Association of Realtors is launching HouseLogic.com next month as a way to communicate to consumers the value of a realtor beyond just buying and selling a home.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.