Adpulp

Advertising News and Know-How

You are here: Home / Brands / Joined A Cult Lately?

By

Joined A Cult Lately?

Here’s a great example of what happens when we use the term “customer evangelism” too liberally. A packaged goods marketer takes it literally and creates a veritable cult for white teeth-loving gum chewers.
fobright.jpg
[via Church of the Customer]

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.