Joined A Cult Lately?

Here’s a great example of what happens when we use the term “customer evangelism” too liberally. A packaged goods marketer takes it literally and creates a veritable cult for white teeth-loving gum chewers.
fobright.jpg
[via Church of the Customer]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.