As we know, Diageo’s Johnnie Walker likes to walk (his penchant for a stroll is, in fact, built right into the logo). From the looks of it, Walker’s spokespersons do too.
Thanks to the brand’s investment in content, whiskey fans can “take an inspirational Walk with Giants.” Specifically, John Hegarty of BBH, Richard Branson of Virgin, explorer Amyr Klink, Formula One racer Lewis Hamilton, adventurer Ranulph Fiennes, and bespoke tailor Ozwald Boateng. Johnnie Walker calls the group “some of the greatest striding men on earth.”
I listened to Hegarty’s bit. It’s pretty good. At one point, mid-way in the recording he admits that he doesn’t know if his ideas will work, but he “believes” they will. Sounds like a tenuous position to be in.
“You always think, I’m three phone calls away from disaster. What we do is so transient. In a sense I create nothing. I come in every day and have a new idea. I haven’t got a product” he says.
John The Giant
Filed Under: Ad People
About David Burn
Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.