As we know, Diageo’s Johnnie Walker likes to walk (his penchant for a stroll is, in fact, built right into the logo). From the looks of it, Walker’s spokespersons do too.
Thanks to the brand’s investment in content, whiskey fans can “take an inspirational Walk with Giants.” Specifically, John Hegarty of BBH, Richard Branson of Virgin, explorer Amyr Klink, Formula One racer Lewis Hamilton, adventurer Ranulph Fiennes, and bespoke tailor Ozwald Boateng. Johnnie Walker calls the group “some of the greatest striding men on earth.”
I listened to Hegarty’s bit. It’s pretty good. At one point, mid-way in the recording he admits that he doesn’t know if his ideas will work, but he “believes” they will. Sounds like a tenuous position to be in.
“You always think, I’m three phone calls away from disaster. What we do is so transient. In a sense I create nothing. I come in every day and have a new idea. I haven’t got a product” he says.
John The Giant
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.