Jobsian Missives New PR Strategy In Cupertino

Wired is taking note of the emails Steve Jobs has been sending to customers and members of the press.
“They’re off the cuff, but he’s a marketing genius, though,” Steve Rubel, senior vice president of Edelman Digital, said. “He’s responding to the right e-mails at the right time, based on what he thinks is right.”
One of the responses Jobs delivered was to Gawker blogger Ryan Tate, who accused Apple of destroying digital freedom with the iPad and the App Store’s stringent rules.
“Freedom of programs that steal your data,” Jobs countered in his response. “Freedom from programs that trash your battery. Freedom from porn. Yep, freedom.”
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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.