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Jimmy John’s Takes Sub Dump On Dude’s Lawn, Shares It For Everyone To See

July 30, 2010 By 2 Comments

It seems to me that Jimmy John’s–more so than other sub chains–has their Social Media Marketing game face on.
The brand is on Twitter, YouTube and Facebook and they have a frequently updated blog called FreakFast, where they’re busy directly engaging with fans via “Picture of the Day” uploads and other means.
Clearly, Social Media Marketing is easier to do when a company is already promotional and experiential by nature, as Jimmy John’s is. Take a look at how easy it is to translate those attributes to video:

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Filed Under: Facebook, Social Media
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

  • http://twitter.com/Moss_Robert Robert Moss

    I’ve never had a Jimmy John’s sub so I can’t personally comment on how they taste. But if the winner (hey, Jonathan, wake up!) looks that miserable, then I’d have to say they taste pretty bad.
    Now if Clint at http://www.ripcitygrill.com dumped a truckload of his steak sandwiches on my lawn, well, sir, I’d be up and out of bed and you wouldn’t have to call me twice.
    All the same, Jimmy John is entertaining to watch.

  • http://adpulp.com David Burn

    @Robert,
    The subs taste good.
    The video above, on the other hand, seems staged.
    The “capture” could have been more inventive – like at the dude’s school or workplace, where lots of onlookers could have picked up and literally run with the subs.