JetBlue CEO Apologizes On YouTube

If you’ve been following JetBlue’s problems this past week, you know they have some work to do from a logistics and organization standpoint.
But from what I can see, they have handled PR crisis management perfectly. Here’s the CEO, David Neeleman (who’s already been on the Today show, among others):

If they follow through, they’ll be an even more admired brand than they already were.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Great blog! JetBlue seems to really understand the importance of using “new media” to get their message out. I have really been impressed by the way they have handled this situation from a PR standpoint.
    I had a great experience with JetBlue just this week and I wrote a blog entry about it. If you get a chance check it out!

  2. The entire DadLabs production crew recently spent 18 hours in the jetBlue terminal at JFK. It was Valentine’s Day.
    So we’re bitter. But when life gives you lemons, make poetry.
    So we are inviting you, creative DadLabs passengers, to help us shake our puny fists at the man. Submit your poetry that decries/commemorates the recent airline meltdown in the comments here. The bitter editors at will then select the best poem in each division and and award it a $50 gift certificate at our DadLabs store.
    Our poetry contest has two divisions:
    The jetBlue Haiku
    Show the airline your 5-7-5
    Enter our “Roses are Red/I Flew jetBlue” category with a variation on the famous verse.

  3. The CEO was on Letterman last night. Kind of an odd booking I thought, but he did okay. Letterman was not as accomodating as he was with Michael Richards, though.