Jarritos is painting the town red. And then some…
The Mexican soft drink’s new tagline, “We’re not from here” is spot on. I love it when a brand uses a negative as a positive.
According to The New York Times, Jarritos’ agency, GSD&M, hired Federico Archuleta, a street artist from Austin to paint murals on buildings in Hollywood, Silver Lake and Venice Beach, Calif.
I’m also a fan of the well done mural as a semi-permanent public art installation. Why shouldn’t a brand beautify its customers’ surroundings?