Japan Toys With American Advertising Icon

Steve Hall reports that McDonald’s Japan has ditched the iconic Ronald McDonald in favor of a couple of “McHotties,” one male and one female.
McHottie_boy.jpgMcHottie_girl.jpg
Maybe an outing to McD’s is something special in Japan. Never been there. I have been to a McD’s in Berlin, however and I was shocked to learn they sold beer and that the quick service restaurant was popular among hipsters out on dates.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • clyde

    McDonald’s in Paris charges 1 franc (or the euro equivalent now) for ketchup. About 18 cents per little pack, which you get in the USA free.

  • http://adpulp.com David Burn

    Actually, quite a few urban McD’s do charge for things like Hot Mustard Sauce, which always catches me off guard, given that their rural and suburban brethren do not.