Japan Toys With American Advertising Icon

Steve Hall reports that McDonald’s Japan has ditched the iconic Ronald McDonald in favor of a couple of “McHotties,” one male and one female.
Maybe an outing to McD’s is something special in Japan. Never been there. I have been to a McD’s in Berlin, however and I was shocked to learn they sold beer and that the quick service restaurant was popular among hipsters out on dates.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • clyde

    McDonald’s in Paris charges 1 franc (or the euro equivalent now) for ketchup. About 18 cents per little pack, which you get in the USA free.

  • http://adpulp.com David Burn

    Actually, quite a few urban McD’s do charge for things like Hot Mustard Sauce, which always catches me off guard, given that their rural and suburban brethren do not.