Japan Toys With American Advertising Icon

November 12, 2004 By David Burn

Steve Hall reports that McDonald’s Japan has ditched the iconic Ronald McDonald in favor of a couple of “McHotties,” one male and one female.

Maybe an outing to McD’s is something special in Japan. Never been there. I have been to a McD’s in Berlin, however and I was shocked to learn they sold beer and that the quick service restaurant was popular among hipsters out on dates.

Filed Under: Mascots

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

clyde

McDonald’s in Paris charges 1 franc (or the euro equivalent now) for ketchup. About 18 cents per little pack, which you get in the USA free.
http://adpulp.com David Burn

Actually, quite a few urban McD’s do charge for things like Hot Mustard Sauce, which always catches me off guard, given that their rural and suburban brethren do not.