Japan Toys With American Advertising Icon

Steve Hall reports that McDonald’s Japan has ditched the iconic Ronald McDonald in favor of a couple of “McHotties,” one male and one female.
Maybe an outing to McD’s is something special in Japan. Never been there. I have been to a McD’s in Berlin, however and I was shocked to learn they sold beer and that the quick service restaurant was popular among hipsters out on dates.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. McDonald’s in Paris charges 1 franc (or the euro equivalent now) for ketchup. About 18 cents per little pack, which you get in the USA free.

  2. Actually, quite a few urban McD’s do charge for things like Hot Mustard Sauce, which always catches me off guard, given that their rural and suburban brethren do not.