Jane Pauley Appears In Advertorial Against Her Will

According to The New York Times, Jane Pauley–who made her bipolar disorder public knowledge in 2004–claims she was duped into appearing in an advertising supplement for manufacturers of psychotherapeutic drugs.

The television news anchor Jane Pauley has sued The New York Times, saying she was misled to believe she was being interviewed for an article on mental health when she actually was being featured in an advertising supplement.
In a lawsuit filed Monday in Federal District Court in Manhattan, Ms. Pauley sought unspecified damages and a stop to the use of her name and image for advertising purposes.
The lawsuit says Ms. Pauley has taken care to protect her reputation and avoid self-promotion by refusing to be a paid spokeswoman or to endorse commercial products, except for work aiding charitable organizations or noncommercial ventures.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. At one time I had written a long diatribe here. it is gone.
    from your files.
    The following comment I want to make really does not concern Jane nor the pharma industry directly. It is more a quote about the “disease” and creativity which Mark (I’m giving you a big smile) Vonnegut makes and beats within my heart with the equivalent of 50 meters fly.
    There’s a big difference between believing you can fly and flying. The romance about creativity and mental illness has come from the hard work of great artists struggling against the illness not giving into it. The best defense against the seduction that mental illness will make you creative, is to actually be creative. Please don’t give the disease that tried to kill me credit for my writing and painting.
    And I’ll add:(semicolon Kurt)
    you block me away from that creativity and my creative partner, put me in the box too long with your idea of a cure, not my knowing and hugging the hell out of this disease and cure, you have greatly misjudge me and the disease. You allow me to the partner these abilities and you find a whole new trajectory curve.

  2. skip the the in that last sentence
    to partner (verb)