Jailbait

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The redesigned Adland points to a resistance story from India, wherein the local brand manager goes to jail for indecency.

Just as Richard Gere was charged for violating India’s public obscenity laws for kissing Indian actress Shilpa Shetty at a fundraiser last month in Jaipur (a charge which was just dropped this week), the Indian government has come a-callin’ for a Lee Cooper executive in response to a billboard that featured a model with her Lee Cooper denim’s pulled down to waist level. The Indian-based brand manager was thrown in jail because of a few people’s objection to the ads and is now currently out on bail and awaiting response from a court.

Steven Grasse, founder and CEO of Gyro Worldwide (the Philadelphia agency that handles the British denim maker’s account), had this to say: “For some reason just about everything Gyro does seems to upset someone somewhere. We have a real knack for getting people’s panties in a twist.”
Interesting choice of words.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.