Jailbait

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The redesigned Adland points to a resistance story from India, wherein the local brand manager goes to jail for indecency.

Just as Richard Gere was charged for violating India’s public obscenity laws for kissing Indian actress Shilpa Shetty at a fundraiser last month in Jaipur (a charge which was just dropped this week), the Indian government has come a-callin’ for a Lee Cooper executive in response to a billboard that featured a model with her Lee Cooper denim’s pulled down to waist level. The Indian-based brand manager was thrown in jail because of a few people’s objection to the ads and is now currently out on bail and awaiting response from a court.

Steven Grasse, founder and CEO of Gyro Worldwide (the Philadelphia agency that handles the British denim maker’s account), had this to say: “For some reason just about everything Gyro does seems to upset someone somewhere. We have a real knack for getting people’s panties in a twist.”
Interesting choice of words.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.