Jack Link’s Jerky Returns To The Wild With New Campaign from Carmichael Lynch

Fans of Jack Link’s meaty treats are not done “Messin’ with Sasquatch.” For this, we can be thankful. However, there are new beasts to contend with.

This eagle, for instance:

“Hangry Moments,” developed by Carmichael Lynch, will run alongside the existing “Messin’ with Sasquatch” campaign, also developed by Carmichael Lynch.

“We’re really proud of the work that we’ve done for Jack Link’s over the last decade,” said Mike Lescarbeau, CEO of Carmichael Lynch. “The ‘Hangry Moments’ campaign continues the funny, disruptive, and over-the-top storytelling that has become a hallmark of Jack Link’s advertising.”

Jack Link’s is a family owned and run business headquartered in the tiny North Woods town of Minong, Wisconsin. The company is also the fastest-growing meat snack manufacturer in the world.

They have wolves in northern Wisconsin!

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.