It’s Time For CareerBuilder To Fire Its Agency Again

Well, this year’s CareerBuilder spot finished in the middle of the pack on the USA Today Super Bowl Ad Meter.

Here’s more background on CareerBuilder from the Wall Street Journal.
The middle of the pack in the Ad Meter? A 5.15, fully 3.72 points behind the freakin’ Clydesdales? This is totally unacceptable. Heads will roll. A complete utter failure, right? Because to CareerBuilder, its ranking on the USA Today Ad Meter is all that matters.
CORRECTION: I just noticed there were 2 CareerBuilder spots in the Super Bowl. The spot above received a 5.64. Another spot called “Firefly” received the 5.15. So there’s only 3.09 difference between the Heart spot and 1st Place. That 0.49 makes a huge difference to CareerBuilder, of course. Maybe Wieden won’t get fired after all.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. It was a disgusting moment. At first thought her breast implant had burst.

  2. Hard to believe this is W&K’s work.

  3. c’mon doesn’t anybody see this as the continuation of 1984 ad, better said tradition? Do you people know a heart valve is just a hammer.
    I asked what happened to the chick in the 1984 ad on Friday.
    There are so many subtle clues in this ad.
    It’s gorgeous even though the chick should have had dark hair and dark eyes I think for the heart disease mediterranean diet factor.

  4. Wow, did not realize that. Well, at least the client’s agency scored well with its Coca-Cola spot. appears to be a substandard service. The site doesn’t even have an Advertising category (ironic?). Guess we’re lumped in with Marketing.

  5. fyi, was responding to dB, not Nancy.

  6. not responding to any of you here. I am talking to the head of the company who let this thing out the door and mostly the other people who did the computer generated work.
    You spent too much money putting this on the superbowl. You should have a credit scroll to the people who put this together. I would say there was a lot of great thinking involved. I liked it as a short film just watching it now with nothing else to do..
    I am not into advertising. My suggestion: this will be a classic. Keep on building on it.