It’s Still Rock and Roll To Me

Chicago Tribune reports that 48% of teenagers bought no CDs at all in 2007, up from 38% in 2006.

Rachel Rottman, 14, says she hasn’t bought a CD in a year. The Santa Monica High School freshman says she downloads five or six songs a day, using paid services such as iTunes and social networking site MySpace, where bands post songs for free download. Rachel said she had about 2,600 songs stored on her computer.
Before getting a computer in the seventh grade, she always bought CDs. But now it’s too much trouble, she said.
“You have to go to the store and then you have to pay — I don’t know how much, $12, I’m guessing? — then you have to put it on your computer,” Rachel said. “When you download it, it’s right there.”

When I think about how much space all my CDs take up, I’m not exactly excited to add to that pile of plastic. Yet, I’m only too eager to discover something on iTunes that I can buy and store digitally.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.