It’s Still Rock and Roll To Me

Chicago Tribune reports that 48% of teenagers bought no CDs at all in 2007, up from 38% in 2006.

Rachel Rottman, 14, says she hasn’t bought a CD in a year. The Santa Monica High School freshman says she downloads five or six songs a day, using paid services such as iTunes and social networking site MySpace, where bands post songs for free download. Rachel said she had about 2,600 songs stored on her computer.
Before getting a computer in the seventh grade, she always bought CDs. But now it’s too much trouble, she said.
“You have to go to the store and then you have to pay — I don’t know how much, $12, I’m guessing? — then you have to put it on your computer,” Rachel said. “When you download it, it’s right there.”

When I think about how much space all my CDs take up, I’m not exactly excited to add to that pile of plastic. Yet, I’m only too eager to discover something on iTunes that I can buy and store digitally.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.