It’s Someone’s McJob To Spin You A Smoothie Masterpiece

To promote new real fruit smoothie at McDonald’s, Tribal DDB has launched a Spin Art-like app on McDonalds.com that let people like me make messes like this:
McrReal_Fruit_smoothie.jpg
In the old days, McDonald’s would have promoted this new product with a special take-home cup or a buy-one-get-one. Not today. Today, it’s all about online engagement. And hey, I did it. I engaged and made some McArtwork which I share with you now.
[via Brandfreak]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.