It’s Someone’s McJob To Spin You A Smoothie Masterpiece

To promote new real fruit smoothie at McDonald’s, Tribal DDB has launched a Spin Art-like app on McDonalds.com that let people like me make messes like this:
McrReal_Fruit_smoothie.jpg
In the old days, McDonald’s would have promoted this new product with a special take-home cup or a buy-one-get-one. Not today. Today, it’s all about online engagement. And hey, I did it. I engaged and made some McArtwork which I share with you now.
[via Brandfreak]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.