It’s Only Satisfying If You Eat It

Snickers is running some great TV ads from BBDO/New York.
In particular, I enjoy “Bald,” a spot where a man wears a toupee made of Snickers bars, only to be confronted by his co-workers.

“Um, Steve, we just want to let your know, we know you’re bald. We think you should stop wearing the Snickers.”

It’s ridiculous, of course. Yet, it’s also sublime.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I love that spot, too. Simple absurdity never goes out of style. The music and acting is top notch as well.
    The Starburst “kid eats face of sculpture” spot also make me a happy camper.

  2. According to Adweek, Masterfoods is now looking to other roster shops to pitch them ideas on Snickers.