It’s Only Satisfying If You Eat It

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Snickers is running some great TV ads from BBDO/New York.
In particular, I enjoy “Bald,” a spot where a man wears a toupee made of Snickers bars, only to be confronted by his co-workers.

“Um, Steve, we just want to let your know, we know you’re bald. We think you should stop wearing the Snickers.”

It’s ridiculous, of course. Yet, it’s also sublime.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.