It’s Not Science, It’s A Press Release


Frito-Lay grabbed the top spot in USA TODAY’s Super Bowl Ad Meter for the first time. Frito-Lay’s Doritos ad featuring an office worker using a crystal ball to free Doritos was the most popular, according to USA TODAY’s Ad Meter. Volunteers gave the ad a score of 8.46 (on a scale of 0 to 10).
The top five ads are:
1. Frito-Lay Doritos – Crystal ball sees free Doritos – 8.46
2. Anheuser-Busch Budweiser – Clydesdale’s romance with circus horse – 8.42
3. Anheuser-Busch Budweiser – A Clydesdale can fetch – 8.26
4. Bridgestone – Mr. and Mrs. Potato Head take a drive – 7.83
5. Frito-Lay Doritos – Superpowers of Doritos’ crunch – 7.79
USA TODAY created the Super Bowl Ad Meter in 1989 to gauge consumers’ opinions about TV’s most expensive commercials. This year Ad Meter was held in McLean, Va. and Portland, Ore. 288 volunteers charted their second-by-second reactions to national Super Bowl commercials using hand-held meters to register how much they liked or disliked an ad. A computer averaged the scores continuously.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.

Comments

  1. The stars of the Free Doritos spot have also done stand-up comedy, and have some clips that exist at RooftopComedy.
    http://www.rooftopcomedy.com/comics/TyroneHawkins (guy who raids the free Doritos)
    http://www.rooftopcomedy.com/comics/DaveHyden (asks about promotion)
    http://www.rooftopcomedy.com/SteveBooth (lobs snow globe at vending machine)