It’s Not An Ad, I Promise

According to BusinessWeek, big brands are looking to widgets to cure some of their banner ad ills.
A&E, Electronic Arts, Viacom’s Paramount Pictures, Sony Pictures, Gap, Hewlett-Packard, Hallmark, and Blockbuster are among the businesses hoping to spread a marketing message or raise brand awareness through widgets.
“Content and functionality are the new creativity—it’s not about whether you have a whiz-bang rich media banner running,” says Andy Bateman, CEO of brand consultancy Interbrand New York. “Are you doing something that’s actually helpful and useful to people?”
A&E’s Parking Wars widget on Facebook has attracted more than 198,000 unique users and generated more than 45 million page views since its Dec. 17 introduction.

About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.