It’s Not An Ad, I Promise

According to BusinessWeek, big brands are looking to widgets to cure some of their banner ad ills.
A&E, Electronic Arts, Viacom’s Paramount Pictures, Sony Pictures, Gap, Hewlett-Packard, Hallmark, and Blockbuster are among the businesses hoping to spread a marketing message or raise brand awareness through widgets.
“Content and functionality are the new creativity—it’s not about whether you have a whiz-bang rich media banner running,” says Andy Bateman, CEO of brand consultancy Interbrand New York. “Are you doing something that’s actually helpful and useful to people?”
A&E’s Parking Wars widget on Facebook has attracted more than 198,000 unique users and generated more than 45 million page views since its Dec. 17 introduction.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.