It’s Not About What You Can Do Inside The Computer, It’s About What The Computer Can Do For You

Andy Whitlock, a Senior Creative Strategist for Poke in London presented
the following material in Madrid recently.

Near the end of his deck, Whitlock shows some banner ads that use real time data to increase relevance for the viewer. I’m always looking for great examples of creative that’s native to digital, instead of mimicking print and/or broadcast, so I appreciate Whitlock’s examples on slides 42-44.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.