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It’s Not About What You Can Do Inside The Computer, It’s About What The Computer Can Do For You

May 25, 2010 By Leave a Comment

Andy Whitlock, a Senior Creative Strategist for Poke in London presented
the following material in Madrid recently.

why digital isn't about digital

Near the end of his deck, Whitlock shows some banner ads that use real time data to increase relevance for the viewer. I’m always looking for great examples of creative that’s native to digital, instead of mimicking print and/or broadcast, so I appreciate Whitlock’s examples on slides 42-44.

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About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.