It’s Not A Website, It’s Your Customer’s First Point Of Contact

Randon Culture points to this Financial Times story on corporate websites. At the center of the story is BP’s decision not to scrap its site altogether in 2002.

For companies, websites are often a first point of contact with the outside world. So how can they make the best impression?
Someone – though not necessarily in corporate communications – must be given sole responsibility and must have heavyweight back-up. “Get the highest level business sponsor you can, ideally a board member, and leverage their support for all it’s worth,” says Tim Godbehere, Global Channels communications director at Unilever. This is the first step in sorting out governance – the most important word in the corporate website world.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.