It’s Not A Phone, It’s A Hand Held Computer And A Passport To Adventure

Steve Casimiro of The Adventure Life is sharing a great look at iPhone applications designed for outdoor adventure enthusiasts.
northface_snow_report.jpg

Do the iPhone and Mother Nature play well? The short is answer is “yes”. The iPhone excels at delivering information. Programs that channel local knowledge-surf reports, snow reports, water flows-are perfect applications of the phone’s strengths.

There are great apps in this list. You can monitor the moon and stars, use the iPhone as a flashlight, track your workouts, learn to tie knots, find trails in the wilderness, check the weather, the snow, the surf, etc.
Two of the snow reports are provided by major brands–REI and The North Face. Clearly, Raven and James are on to something…

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. This why the iPhone is the greatest touch screen mobile device. All touch screen phones are created equal but the iPhone’s app store is what transforms the touch screen phone into something much more.