It’s Not A Diet, It’s A Challenge

Clive Thompson, writing for Wired, explains why losing weight with Weight Watchers is easy, and even fun, to do.

Weight Watchers is an RPG.

That’s “role playing game” for those over 40.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • Chidog

    Never thought of it that way, but the Weight Watchers points system made losing weight a lot easier for me, even though now I just follow the general principles. Sixty pounds in 3 years though.