It’s Not A Diet, It’s A Challenge

Clive Thompson, writing for Wired, explains why losing weight with Weight Watchers is easy, and even fun, to do.

Weight Watchers is an RPG.

That’s “role playing game” for those over 40.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Never thought of it that way, but the Weight Watchers points system made losing weight a lot easier for me, even though now I just follow the general principles. Sixty pounds in 3 years though.