It’s Hip To Be Green

The New York Times reports on NBC’s Green Week, now underway.
With all the greenwashing going on, the paper brings a cool eye to the effort, but gives NBC room to explain.

“For a very cynical world, this is a very earnest effort,” said Lauren Zalaznick, the president of Bravo Media and head of the NBC Universal Green Council. “We have to leave our world more sustainable than it is right now. If we can use our power as media to do that, and take a whole lot of consumers along for the ride, why wouldn’t we?”

“Taking consumers along for the ride” seems backwards to me and a poor choice of words.

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