It’s Hip To Be Green

greenweek.jpg
The New York Times reports on NBC’s Green Week, now underway.
With all the greenwashing going on, the paper brings a cool eye to the effort, but gives NBC room to explain.

“For a very cynical world, this is a very earnest effort,” said Lauren Zalaznick, the president of Bravo Media and head of the NBC Universal Green Council. “We have to leave our world more sustainable than it is right now. If we can use our power as media to do that, and take a whole lot of consumers along for the ride, why wouldn’t we?”

“Taking consumers along for the ride” seems backwards to me and a poor choice of words.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.