Checkers & Rally’s Gets Its Feast On

Charlotte-based interactive design agency MODE has been busy cooking up some digital chops for its Checkers & Rally’s Restaurants client.
Beyond creating and maintaining a new website, and social media efforts across Facebook, Twitter, and YouTube, MODE is also responsible for extending the digital experience through promotional microsites, franchise development, paid digital strategy, search engine optimization, mobile web efforts, social monitoring/response, and communication to the Flavorhood community via email and SMS campaigns.
Partner & Interactive Director for MODE Tyler Hawes says, “For a challenger brand of this size, digital proved to be the perfect medium to help level the playing field against the larger industry players, and to execute their localized market strategy.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.