It’s Debate Season

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It’s debate season and Campbell’s and Progresso aren’t about to let the big promisers have all the fun. Adweek has the story of the two packaged goods companies and their various arguments over MSG. It’s an debate with an obvious and elegant answer–both soup companies could eliminate MSG from their products. That’s the kind of win-win-win consumers might be receptive to.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Coolguy says:

    Those soups have MSG in them, its hidden in things like yeast extract, hydrolyzed protein