It’s Called “Head of Lettuce” for a Reason


According to AdAge, Wendy’s “Crazy Lettuce” viral was spun out of TV spots created by Kirshenbaum Bond & Partners, New York. In one, a man shuns a bite of salad offered by the woman across the table. “I can’t eat that,” he says. “I’m a meatatarian.”
The work is its first effort in this space and a stark departure for the chain, which made its name by way of simple homespun ads by the company’s founder, Dave Thomas.
“Crazy Lettuce” was done for $25,000. The average TV commercial costs more than $300,000.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.