It’s Bidness

According to Jon Fine at BusinessWeek, “Google is rolling out its most ambitious print advertising initiative yet, an online marketplace that will let advertisers place bids on space in more than 50 major newspapers across the U.S.”
Nat Ives at Ad Age thinks it might work:

With the participation of major papers from The New York Times to Gannett Co. titles, Google seems to have convinced publishers that the system really might deliver new advertisers without undercutting existing relationships and rates. EBay is making a similar assertion about its planned marketplace for TV spots. If the dot-coms prove their claims, new media may find itself playing the unusual role of lifeline for old media.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.