It’s A Moser-Wellman Word After All

Disney World is being taken over by the people.
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Yes, socialism has come to Orlando. Actually, no. It’s extreme personalization that’s making a splash.
Disney created Sun7News.com, a site that lets you customize a video with your name or the name of a Mouse-loving family member.
Annette Moser-Wellman calls the effort “marketing well.” She also says, “Celebration is a need that everyone has – even in a turbulent economy.”

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.