You are here: Home / Personalization / It’s A Moser-Wellman Word After All

It’s A Moser-Wellman Word After All

December 17, 2008 By Leave a Comment

Disney World is being taken over by the people.
moser-wellman_world.jpg
Yes, socialism has come to Orlando. Actually, no. It’s extreme personalization that’s making a splash.
Disney created Sun7News.com, a site that lets you customize a video with your name or the name of a Mouse-loving family member.
Annette Moser-Wellman calls the effort “marketing well.” She also says, “Celebration is a need that everyone has – even in a turbulent economy.”

Submit to reddit
Filed Under: Personalization
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.