It’s A Moser-Wellman Word After All

Disney World is being taken over by the people.
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Yes, socialism has come to Orlando. Actually, no. It’s extreme personalization that’s making a splash.
Disney created Sun7News.com, a site that lets you customize a video with your name or the name of a Mouse-loving family member.
Annette Moser-Wellman calls the effort “marketing well.” She also says, “Celebration is a need that everyone has – even in a turbulent economy.”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.