It’s A Moser-Wellman Word After All

Disney World is being taken over by the people.
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Yes, socialism has come to Orlando. Actually, no. It’s extreme personalization that’s making a splash.
Disney created Sun7News.com, a site that lets you customize a video with your name or the name of a Mouse-loving family member.
Annette Moser-Wellman calls the effort “marketing well.” She also says, “Celebration is a need that everyone has – even in a turbulent economy.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.