It’s A Cup of Frozen Sugar

I often like Taco Bell’s advertising. But this latest spot from DraftFCB/Orange County doesn’t do it for me. Normally, I’d merely recognize that fact and pass on posting the commercial. I’m posting this one for one because I want to point out how lame the concept of a “breakation” is. Instead of forgoing a pay off and sticking with the Pina Colada song to the end, this spot suggest you, “Take a breakation. Part break, part vacation.”
I know times are tough and lots of people are opting for staycations this summer, but a trip to Taco Bell for a Pina Colada Freeze doesn’t equal a vacation of any sort. Saying it does, is absurd (not in a good way).

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. A phrase I’ve never seen or heard before: “I often like Taco Bell’s advertising.”
    I guess our tastes couldn’t be more different, as this is the only TB ad I’ve liked since the chihuahua.

  2. I don’t think they’re saying a pina colada thing is *equal* to a vacation, rather it elevates you coffee break to something more than a coffee break; to a breakation. While I agree with pnky that I’m no fan of the Bell or their advertising, it’s kinda clever.

  3. christina, did you write it? first, mickey d’s still owns break (as in, you deserve a break today). second, taco bell work sucks. ditto draftfcb. it’s often racist, frat boy bullshit. just my opinion, of course.