It’s Not A Bed, It’s A Multi-Platform Platform

Sealy and Leo Burnett want us to see a new Sealy bed as something more than a place to sleep.

A supportive mattress set from Sealy is more than a bed, it’s also a place to compose songs on guitar; a gaming station; a place to throw coats during a party, and more. All of which is true, but the spot fails to address the reason people buy a new bed–they need a better night’s sleep.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.