Sealy and Leo Burnett want us to see a new Sealy bed as something more than a place to sleep.
A supportive mattress set from Sealy is more than a bed, it’s also a place to compose songs on guitar; a gaming station; a place to throw coats during a party, and more. All of which is true, but the spot fails to address the reason people buy a new bed–they need a better night’s sleep.