It’s Not A Bed, It’s A Multi-Platform Platform

Sealy and Leo Burnett want us to see a new Sealy bed as something more than a place to sleep.

A supportive mattress set from Sealy is more than a bed, it’s also a place to compose songs on guitar; a gaming station; a place to throw coats during a party, and more. All of which is true, but the spot fails to address the reason people buy a new bed–they need a better night’s sleep.

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.