It’s Mobile Thursday, Black Friday, Small Business Saturday, and Cyber Monday

Recession? What recession?

As retailers and brands attempt to milk every penny they can out of customers, some folks are trying to get people shopping on Thanksgiving Day — even going so far as to name it “Mobile Thursday.”

Boston.com has more:

To reach its conclusions, Digitas and Harris Interactive conducted an online survey earlier this month of 2,059 adults who own a smartphone or a tablet computer.

According to the results, 28 percent of survey respondents said they plan to shop on Thanksgiving. That number was even higher for respondents between the ages of 18 and 34. Roughly 40 percent of that age group indicated that they plan to use their mobile devices on Thanksgiving to do some form of holiday planning. Those activities could include making an actual purchase or gathering data for a safari to a brick-and-mortar mall on Black Friday, the day often viewed as the official start of the holiday shopping season.

Do you plan to do holiday shopping on Thursday? Of course, e-commerce makes it possible, but will you also go to stores that plan to open Thursday night? Is it risky for retailers to stay closed while their competitors open, or is there goodwill to be gained by giving workers an actual day off?

This year, as seems to be the case every year, many bricks-and-mortar retailers have the pressure on them. JC Penney, Best Buy, Sears, Kmart, Radio Shack — this is a crucial selling season for all of them.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

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    It’s a crucial time for bricks and mortars in terms of sales. Those who’ve had a slow year could break even if they do well during Thanksgiving and Black Friday. Many of them are leveraging mobile to do this.