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It’s A Video World, And I Am A Video Girl

May 2, 2011 By 1 Comment

According to the 2011 Web Influencers Survey by D S Simon, the shift from textual or static communications to video communications by media websites is well underway.

In addition to paid advertising, publishers are looking toward brand integration opportunities to raise additional revenues. The study also found that nearly half (47 percent) of media websites now offer a mix of advertorial, product placement and paid content. Magazine sites were most aggressive in this area (68 percent), followed by radio (50 percent), web producers (47 percent), newspapers (45 percent), bloggers (40 percent) and TV (31 percent).

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Filed Under: Brand Integration, Media Trends, Video
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

  • Antony-Sign Company

    I agree, now the competition to advertise and etc is by video communications. It’s easier for customers to actually see what they like and pay obviously..  alot of poeple can’t be asked going through things and reading and etc…