It’s a Sneaker Thing At Foot Locker

SapientNitro and Biscuit Filmworks debut new TV for Foot Locker, as part of the retailer’s Back-to-School push.

The spots were directed by Aaron Ruell, best known for his role as Kip Dynamite in Napoleon Dynamite.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Terrible. Just Terrible. says:

    Man, I wish these digital agencies would just
    stick to doing digital. Their attempts to do traditional advertising are just
    pathetic. BTW, these idiots are obviously not familiar with the classic Nike
    ad featuring Michael Jordan and a headline that simply read: Michael
    Jordan 1, Isaac Newton 0.

  2. haha i love this campaign!