It Worked For Martha

from New York Times: The footwear retailer Steven Madden has decided not to shy away from the imminent release of its namesake founder from prison. The company is promoting the return of its creative leader in a series of eye-catching posters and print advertisements, and is having some fun with it in the process.
Mr. Madden has been in a federal prison in Florida since September 2002, serving a 41-month sentence for a stock-fraud scheme.
The campaign is being created by the company along with Cramer-Krasselt/Hampel Stefanides, the New York office of the Cramer-Krasselt advertising agency.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.