It Worked For Martha

from New York Times: The footwear retailer Steven Madden has decided not to shy away from the imminent release of its namesake founder from prison. The company is promoting the return of its creative leader in a series of eye-catching posters and print advertisements, and is having some fun with it in the process.
Mr. Madden has been in a federal prison in Florida since September 2002, serving a 41-month sentence for a stock-fraud scheme.
The campaign is being created by the company along with Cramer-Krasselt/Hampel Stefanides, the New York office of the Cramer-Krasselt advertising agency.

About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.