IT Managers Prepare For Doomsday Scenario

Computer security (to say nothing of Armegeddon) is not exactly a humorous topic, but Fortify Software manages to make it so in this new effort from Hanft Raboy.
Armageddon_sm.jpg
Of course, the pitch is meant to be serious, but the weighty nature of the topic is delivered with pithy copy like this:

6 Hours from Now
An unholy war is unleashed on the world. The computers now rule, and we are all slaves.

The campaign will run in CSO, Software Test & Performance, Software Quarterly, Financial IT Security and CIO magazines.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.