MySpace is fast becoming VideoSpace.
According to The Wall Street Journal (paid sub. req.), The News Corp-owned site seeks to “aggressively expand its video offerings and grow from its social-networking roots into a popular culture and lifestyle portal.”
The content will cover music, celebrities, action sports and other topics that MySpace executives say its community is already talking about. This round of deals is just the beginning, says Jeff Berman, general manager of video at MySpace. “There are thousands and thousands of micro communities on MySpace. We’re trying to provide something for everyone,” he says.
MySpace video channels will include content from National Geographic, the New York Times Co., Studio411, Reuters, the Animation Show, the Daily Reel, Expert Village, News Corp. unit IGN Entertainment, Kush TV, LX.TV, Ripe TV, Octane TV, Flow, Young Hollywood and VBS.tv, created by the founders of Vice Magazine.
MySpace is currently the second most popular video destination on the interweb, behind Google’s YouTube.