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Is That An Ad In Your Pocket, Or Are You Just Happy To See Me?

March 9, 2006 By Leave a Comment

From Ad Age:

While there are about 200 million cellphone users in the U.S., only around 4 million are video-equipped, and marketers have yet to strike out and do for mobile what BMW Films did for the online in 2001.
Nevertheless, a survey by Airwide Solutions, a mobile software company, suggests that there’s a huge appetite among marketers to get connected to cellphones, given their very personal nature. The survey, published Feb. 27, claims that 89% of major brands are planning to market via mobile phones by 2008.
“The day they put an ad on my cellphone I’m going to hand it back,” said Shelly Palmer, author of Television Disrupted — The Transition From Network to Networked TV.

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About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.