Is Interactive Out-Of-Home The New Standard In OOH Advertising?

MINI Canada is encouraging people to interact with their new out-of-home display by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in an animated sequence. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click through to a mobile-optimized Web page and become a MINI Facebook fan.

The concept was developed by TAXI 2. Media Experts, the media agency of record for MINI Canada, sourced the multiple high-traffic locations throughout Toronto where the installation will be projected during the month of December.

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