Sources say that some of the agency’s best creatives have called the decision to put Tilley in the top creative post the equivalent of “the last straw.” They are angry because Tilley is perceived by many to lack the skills — and talent — to be the strong creative leader the agency so desperately needs at this moment. Ominously, the displeasure is said to be strongest among various members of the Anheuser-Busch creative teams, who, for better or worse, have been the heart and soul of the agency for a long time.
Most interestingly, it appears many DDB/Chicago staffers, unhappy about the mess all around them, are now increasingly pointing their accusatory fingers squarely at DDB Worldwide Chairman Bob Scarpelli. As one source put it, “Michael Folino [briefly the agency’s chief creative officer] and CEO Dana Anderson didn’t hire themselves.” These staffers reportedly resent the fact that after running (into the ground, some would say) DDB/Chicago’s creative department for a number of years, Scarpelli has now, for all intents and purposes, decamped for New York, where he oversees global creative operations for the DDB network.
It all may sound a bit tawdry, but in an industry so fixated on “superstar” creatives and outsized personalities, columns like this one are fair game–it’s the price of fame. If you’re going to milk Adweek and Creativity for fawning PR, expect the flip side every now and then, too.