Is Calling It “Coke Blak” Supposed To Make It Seem Kewl?

From Reuters:

Coca-Cola Co. the world’s No. 1 soft drink company, on Wednesday said it will launch a coffee-infused soft drink called Coca-Cola Blak in various markets around the world in 2006.
A Coke spokesperson said Coca-Cola Blak will be a mid-calorie drink, similar to Coca-Cola C2, which was launched in April 2004 and contains half the sugar, calories and carbohydrates of regular colas. The formula for the new beverage is expected to vary based on local tastes.

Good lord. What’s in the water down at Coke’s Atlanta headquarters?
UPDATE: You may not see it on your computer, but according to Coke’s own website there’s a little accent mark over the a, as in “Blāk.” Since the mark is not on Reuters’ press release as it appears on Yahoo news, it caused me a bit of confusion. I now see the sheer brillance of Coke’s marketing.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Mark Trueblood says:

    I don’t like the name either, but my two favorite beverages are Coca-Cola and coffee, so i’m rather excited to see how they’ll taste together.
    Hopefully they’ll come out with a tasty diet version, such as the stellar Coke Zero.
    (God, I really sound like a shill…)

  2. Coke is Back in Blāk

    Coca-Cola announced on Wednesday, December 7 the launch of a new, adult oriented beverage to be named Coca-Cola Blāk. This new drink will add coffee flavored extracts to the traditional Coke drink, giving it an extra kick adults seem to crave. The st…

  3. yeah the name is a little corny but the drink seems to be a good mix….imagine the caffeiene 😐

  4. I would have loved to try this drink, but for anyone that is health conscious the use of aspartame and the other noxious artificial sweetener will prevent me from doing so. Why, when there are other far more healthy sugar substitutes such as Stevia, malt dextrose etc., would Coke chemists decide to use Aspartame which is currently suspected to cause a number of health problems? Sigh….

  5. Anonymous says:

    I am drinking the stuff right now. It is pretty good. Although it is extremely expensive. I do not beleive it is something I would use as a “thirst quencher”. However, it does have that sort of peculiar mix that satisfies the taste buds. It reminds me of a choclate covered pretzel. At first you may think “yuck…a choclate covered pretzel!” But, after eating your first one, you realize the salty/sweet taste is somewhat appealing. I do wish they would go with another sweetener, however. I will drink the stuff in moderation; possibly in the mornings or in social settings. Cheers!