Is “Ad Land” The Definitive Advertising History Book?

I can’t recall ever seeing a book that specifically outlines the history of the advertising industry. But now we may have one: Ad Land: A Global History of Advertising by Mark Tungate.
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Mark Tungate is a British journalist based in Paris, and his book looks to be a great read. From the origins in the 19th century, through the rise of Madison Avenue, the Creative Revolution, Chicago packaged goods, consolidation, agencies in Britain, France, Japan, and everything that’s going on today, Tungate appears to cover it all. It’s not a textbook or a memoir, so this may be a unique book.
I haven’t read Ad Land yet, but I’ll post a review in the next week or two. (Special thanks to Jeffery Anderson at FSB Associates who sent a me a copy for review)

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.