If You’re Not Now Social, The Joke’s On You, Or So I’ve Been Told

Big Fuel–a “pureplay social media agency designed for the needs of large brands”–is hiring.

I like the tongue-in-cheek nature of their employment ad, but I’m confused as to why the straight video (see below) also seems like a joke.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.