Is Marketing An Act Of Love Or War?

Have you ever thought of your customers as an “insurgency” that needs to be fought and overcome? Or are your customers people who can be taught to love your brand?

In marketing, the goal is always “more” something: More sales, more awareness, more attention, more engagement. I’d imagine marketers who prefer love and attraction to their brands think there’s infinite room to expand their markets, while the practitioners of marketing-as-war view it as a zero-sum game.

I look at these contrasting marketing approaches in my latest column for Talent Zoo. Please give it a look.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • Jacob

    Good question. I think its more like war