Iron City Slips Into Something More Aluminum

Iron City, in conjunction with Alcoa, is making their beer available in aluminum bottles. The idea is that aluminum bottles will keep beer colder for as much as 50 minutes longer than a glass bottle, according to Alcoa. The bottles are also lighter, resealable and unbreakable. Alcoa suggests the innovation–which is already used for beer in Japan–is in line with early reforms like the pull-top aluminum can, which they say they introduced, also with Pittsburgh Brewing, in 1962.
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About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.